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7/31/2020
Bottega Cini: a new concept of Museum Shop

BOTTEGA CINI was born from the meeting between 3 entrepreneurial realities of the world of culture, the Vittorio Cini Archive Foundation, The Merchant of Venice and Museyoum, excellence in their respective sectors, to keep alive, develop and spread, also in synergy with other institutions, the secular Venetian tradition of artisan production and trade in refined artistic and consumer goods and high quality services: from books to glass, perfumes, objects, merchandising and today to virtual and immersive reality. It promotes the collection and presentation in its exhibition spaces, also in various multimedia forms, of documentation on the protagonists of social, cultural, historical and artistic life, from ancient to contemporary; training, research and experimentation, with absolutely innovative technologies, of involving events and experiences.

Bottega Cini by The Merchant of Venice is a new Concept Store that wants to be a point of dialogue between culture and companies not only from Venice. Its aim is to create a new type of Museum Shop, a Renaissance workshop reinterpreted in a contemporary key.

In its commercial space it combines the Venetian perfumery art of The Merchant of Venice with other local excellences, such as the Impiraressa Marisa Convento which has its own laboratory inside the Bottega, the NasonMoretti and Ercole Moretti glassworks, the Marsilio publishing houses and Lineadacqua, the ancient artisan paper mill Toscolano 1381 and the Fallani screen printing laboratory, the sculptures by Giancarlo Franco Tramontin and the forcole by Saverio Pastor, with other artisan realities that are being added.

A large area dedicated to events and presentations opens up with latest generation multimedia supports: interactive screens (touch on screens or conversations with the visitor), oculos workstations, additional projection areas, the immersive projection room; experiences proposed by Museyoum which boasts a vast international activity in the field of virtual reality and artificial intelligence.

 

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