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A magical evening dedicated to beauty and fragrance marked a new chapter in the olfactory journey of The Merchant of Venice. The exclusive Hotel Ca’ di Dio, set in the heart of Venice, provided the perfect backdrop for the official launch of Rosa Moceniga Elixir, the new fragrance created to celebrate the tenth anniversary of the brand’s iconic scent.
The atmosphere of the Venetian lagoon set the tone for an event that embodied the refined elegance of this latest creation. Every detail paid tribute to the natural and historical beauty of the rare flower at the heart of the fragrance—a tribute expressed through a regal quartet of roses that captures the flower’s timeless grace and delicacy.
The sophisticated notes of the Eau de Parfum Concentrée inspired every aspect of the evening, from the floral-themed setting to the cocktails and dishes served. Guests were immersed in a harmonious symphony of aromas and flavors, where each element contributed to a truly emotional and sensorial experience.
During the evening, CEO Marco Vidal shared the story behind this extraordinary creation, which blends the heritage of Venetian perfumery with cutting-edge fragrance technology. The result is a scent that looks to the future without losing sight of its roots—a timeless elixir that is both innovative and elegant.
