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The Merchant of Venice proudly announces the launch of Rosa Moceniga Elixir, a new and enveloping Eau de Parfum Concentrée that celebrates ten years of the iconic Rosa Moceniga fragrance.
Recognizable by its delicate silk-pink hue and its fruity, feminine trail, Rosa Moceniga embodies mystery, beauty, and timeless allure. In this new edition, the fragrance reveals a more faceted olfactory structure, with a regal quartet of roses blooming at its heart.
The official launch will take place on April 25, 2025, in Venice, coinciding with the Festa del Bocolo—a cherished local tradition in which a single red rose is gifted to a loved one. On this symbolic day, The Merchant of Venice will create an immersive experience featuring customized gondolas, themed boutique displays, and the official unveiling of a website entirely dedicated to the world of Rosa Moceniga.
To mark the occasion, The Merchant of Venice will also introduce a fully interactive dedicated website, offering a digital experience that invites users to explore the captivating story behind Rosa Moceniga and the elegant, modern world it inspires. The platform will guide visitors on a journey through tradition and innovation, unveiling the secrets of the exceptional flower that gave life to the Elixir.
With Rosa Moceniga Elixir, The Merchant of Venice renews its deep connection to Venetian history, culture, and refinement—offering a fragrance that is much more than a perfume: it is a tribute to elegance, a story that carries a legacy into the future.