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In the heart of Belgrade, within the refined setting of the Italian Embassy, The Merchant of Venice unveiled its olfactory universe during an exclusive event where culture, artistry, and fragrance came together in a truly evocative experience.
The event opened with welcome remarks by Ambassador Luca Gori, followed by a presentation from CEO Marco Vidal. He guided guests through the essence of the brand, sharing its philosophy, its deep-rooted connection to Venetian heritage, and the cultural narrative that shapes each creation.
Surrounded by members of the press, influencers, and key voices from the beauty industry, guests were invited to discover the world of The Merchant of Venice, exploring the creative vision and craftsmanship behind its fragrances.
This meaningful occasion marks an important step in the brand’s international growth journey, fostering new connections through the universal language of scent.
Special thanks go to partner Martimex for their valuable collaboration, and to Ambassador Luca Gori for his generous support in hosting this memorable event.
