Marco Vidal guest speaker at the States General of Culture 2023

How has the world of culture and cultural productions in Italy changed and how is it changing?

The main focuses of the 2023 edition of Il Sole 24 Ore's summit are media, publishing, cinema and TV, the world of communication and design, new models of fruition, private investment within the framework of public programming.

Marco Vidal, managing director of Mavive Spa and ceo of The Merchant of Venice, guest speaker at the important kermesse, shared his experience in enhancing the value of Made in Italy in the world: 

"Venice is one of the symbols par excellence of the export of the Italian brand, which has always been active in the field of culture. Our company historically exports Made in Venice products around the world, making use of collaborations with local craftsmanship. One of our points of excellence is the Perfume Museum of Palazzo Mocenigo, created in collaboration with the Fondazione Musei Civici di Venezia, which tells the story of Venetian perfumery, unique in its kind. We have just welcomed one of the most important collections of perfume bottles in the world, the Storp collection”

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